Hector’s World® Limited (HWL) is a subsidiary of NetSafe, New Zealand’s cybersafety organisation.  high-tech-tots-figure-_4

In 2002, NetSafe wanted to develop  a new cybersafety character for young children.  The bottlenose dolphin was selected for qualities such as intelligence, playfulness, kindness and loyalty and he was christened Hector.  In 2003,  Hector became New Zealand’s new Cybersafety Ambassador for  people

At the end of that year, NetGuide Magazine donated the proceeds of their NetGuide Web Awards to NetSafe to help fund animating Hector.

In late 2004, Microsoft became The Hector’s World  Foundation Sponsor and the successful  Hector Safety Button™ was launched.  Development continued with the building of the website www.hectorsworld.com and the launch of the first  Hectors World animated episode in late 2005.


In 2006, Hector’s World received funding from the New Zealand Government’s Digital Strategy Community Partnership Fund to create  new episodes and supporting educational content. These episodes were launched in 2007
In October 2007, new versions of the Hector’s World Safety Button  were launched at Parliament.  These new HW Safety buttons are available in 10 languages.


In 2008, Hectors World  began developing partnerships with key government and law enforcement agencies around the world.  Hectors World  began a collaboration with the UK based Child Exploitation Online Protection (CEOP) Centre. Hector’s World is now their Key Stage One resource for 5-7 year old children all across the UK.

In 2009, Hector’s World was launched by the Australian Communications and Media Authority (ACMA) for use in all Australian schools.

Hectors World resources are now used in Bermuda as  an integral part of their cybersafety programme for children.

Hectors World in partnership with Google  launched new  content  in 2010 in the Hector’s World Tech Cave  to help young children learn technical aspects of  ICT.