This is the vision of Hector’s World^®:

We will make a difference in young children’s lives by offering them the skills and knowledge they need to mature into confident and capable online citizens.
We will do this by:

• Communicating digital citizenship with creativity, imagination and humour.
• Offering high quality and reliable products.
• Responding to the needs of families and educators as they teach digital citizenship.
• Working with passion, commitment and integrity.
• Creating trends, not following.