Today Hector’s World Limited (‘HWL’) launches its new brand channel on YouTube, the world’s leading resource for video sharing and watching. 
http://www.youtube.com/user/HectorsWorldNZ

Hector’s World^® is an internationally recognised education initiative which helps children 2-9 years old stay safe online and learn about digital citizenship.  HWL is one of the first charities in New Zealand and Australia to have such an ad-free channel.

One of HWL’s key resources is the virtual world of Silicon Deep, which is located at www.hectorsworld.com.  The new Hector’s World^® YouTube channel will showcase some of the exciting multi-media content which is available in Silicon Deep, including animated clips, songs, music videos and interviews.  Also included will be the newly launched cyberbullying music video with New Zealand’s hot new animated band Antipodes!  All of this engaging content helps children build the skills they need for life online. 

Liz Butterfield, Managing Director of Hector’s World Limited, says “This brand channel is a great ‘home’ for Hector Protector and his friends on YouTube. It gives us an important, ad-free platform with which to reach the parents, teachers and older siblings of young children.  It also offers a great international profile for New Zealand digital content and these important child safety messages.”

“Children in our target age group are too young for unsupervised use of YouTube, but this brand channel is an ideal way to catch the attention of those looking after young children and help them start the digital citizenship conversation.”

Annie Baxter, spokesperson for Google New Zealand says, “Google and Hector’s World share a belief in educating young people to help them mature into good digital citizens with the ability to manage their experience online.  We hope that, through the YouTube channel, more people will become aware of the great work that Hector’s World is doing towards empowering children to be caring, capable and responsible members of the online community.”
Ends

Contact: Liz Butterfield 021 72 5864 or LizB@hectorsworld.co.nz 

High resolution images are available on request.

Click here to download a PDF of the full media release…